Office Spaces Reimagined
Adaptive reuse could turn hundreds of thousands of metropolitan square feet into multifamily units. But what will become of the office?
From COVID-Movers’ remorse to rising Zoomtowns, the multifamily map continues to shift in 2021. Get ready for more demand in more areas.
When it comes to turning prospects into happy renters, an old stand-by might be the key to your next multifamily breakthrough. Remember the Marketing Funnel? Every marketer worth their salt
Millennials are driving an urban lifestyle in the suburbs. Think you know Millennials? We’ve been so indoctrinated into thinking of Millennials as adolescents living in their parents’ basement working dead-end
Your Corporate Brand Matters More than all your Others. In real estate, we are so used to thinking about brands in terms of property developments that can be sold, leased,
The Times are a Changing. If you think multifamily is going to be the same after this pandemic, think again. Major tech companies say they are open to their staff
Big or Small, let’s Welcome them All! We were taking a tour at a multifamily rental development in San Francisco with a property manager in January. We stood by the
Digital differentiation – your make-or-break marketing investment. The vast majority of renters discover the multifamily rental they want online. They do not have the time (or often proximity) to go
It’s a brand-new level of competition. The increasing appetite for luxury multifamily makes sense: it’s the smart thing to do in a hypercompetitive market where construction costs, rental demand, and
Our client New Swarm Sports, LLC is responsible for inventing a new sport for golf courses called FlingGolf. It’s a disruption of a long tradition, akin to the time when
The Merrimack Valley Planning Commission (MVPC) is a public, non-profit organization established in 1959 to assist the Valley’s 15 cities and towns in finding creative, sustainable solutions that address issues
A Storied History and a Bright Future Designed by iconic architect Marcel Breuer, BRIC (Boca Raton Innovation Campus) was IBM’s North American R&D facility in the 1960s, and today, at
Imagine you’ve purchased or own a multifamily apartment community that was built when Ross and Rachel were a thing, and it hasn’t been updated since the Friends finale. Updating the