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Things To Keep In Mind When Hiring A Multifamily Property Marketing Agency

Things To Keep In Mind When Hiring A Multifamily Property Marketing Agency

Advertising your rental community isn’t as simple as it used to be. And, if you’re a multifamily property manager, you’ve already figured that out. Not […]

Chris Stenzel
September 18, 2023

Things To Keep In Mind When Hiring A Multifamily Property Marketing Agency

Advertising your rental community isn’t as simple as it used to be. And, if you’re a multifamily property manager, you’ve already figured that out. Not […]

Chris Stenzel
September 18, 2023

Apartment Marketing Ideas For 2023 and beyond

Looking for new ways to market your apartment community? The rental industry is evolving as people and families have different living needs. Understanding the changing […]

Chris Stenzel
September 18, 2023

How 3D Marketing Tools Help In Multifamily Marketing

The housing market is tough right now; with fewer people buying and selling homes, the interest in condo and apartment renting has peaked – despite […]

Primary 360
May 12, 2023
The story unfolds at Pelham Hall in Brookline MA

The Story Unfolds: Pelham Hall in Brookline, MA!

Experience Pelham Hall and its Storied History From the smallest shops to the largest skyscrapers, every building was built with a vision in mind and […]

Constant Contact Team
July 8, 2022

Making Some Magic – May 2022

It seems like it was just yesterday that we were celebrating the arrival of 2022 and now with May already upon us, it’s time to […]

Primary 360
May 18, 2022

Incorporating the five senses into every resident experience

Was it not the immortal Rick Springfield who sang, “We all need the human touch?” Well, it’s true. And not just touch, but smell, sound, taste and sight, too.

Primary 360
February 9, 2022
Four Tenets of Placemaking

Four Tenets of Placemaking From a Lion of American Architecture

Patrick Ahearn is no stranger to placemaking. A celebrated classicist and household name to many, for more than four decades, the man Architectural Digest described […]

Primary 360
January 5, 2022

Brand Archetypes in Multifamily Marketing

Shifting a development from just-another-multifamily-property to a memorable desirable community takes more than glossy lifestyle images and new signage. At Primary, we build brands that are based in archetypes, and develop unique, alluring, hyper-local creative to turn prospects into residents with seemingly emotional magic. Learn what fuels our process in the latest installment of our blog.

Primary 360
December 14, 2021

Got Tranquility?

When it comes to attracting legions of stressed-out renters, how can multifamily marketers convey a vision of balance and contentment?

Primary 360
November 3, 2021

A Connected Bohemian Rhapsody

Pour yourself a Kombucha: Here’s our field report on courting a critical multifamily segment.

Primary 360
October 21, 2021
Beautiful Loft Interior

Office Spaces Reimagined

Adaptive reuse could turn hundreds of thousands of metropolitan square feet into multifamily units. But what will become of the office?

Primary 360
September 28, 2021

Greener Multifamily Pastures Ahead

From COVID-Movers’ remorse to rising Zoomtowns, the multifamily map continues to shift in 2021. Get ready for more demand in more areas.

Primary 360
August 27, 2021

Hello Again, Marketing Funnel.

When it comes to turning prospects into happy renters, an old stand-by might be the key to your next multifamily breakthrough. Remember the Marketing Funnel? […]

Primary 360
July 21, 2021

Urbanesque

Millennials are driving an urban lifestyle in the suburbs. Think you know Millennials? We’ve been so indoctrinated into thinking of Millennials as adolescents living in […]

Primary 360
August 31, 2020

Your most valuable brand? You.

Your Corporate Brand Matters More than all your Others. In real estate, we are so used to thinking about brands in terms of property developments […]

Primary 360
July 27, 2020

The Amenity Shift

The Times are a Changing. If you think multifamily is going to be the same after this pandemic, think again. Major tech companies say they […]

Primary 360
June 24, 2020

Does Pet-friendly Drive your Multifamily Marketing Strategy?

Big or Small, let’s Welcome them All! We were taking a tour at a multifamily rental development in San Francisco with a property manager in […]

Primary 360
May 20, 2020

From Dirt to Dreams: How 3D Rendering Gives You an Edge in Multifamily Marketing

Digital differentiation – your make-or-break marketing investment. The vast majority of renters discover the multifamily rental they want online. They do not have the time […]

Primary 360
April 16, 2020

How to win in the luxury multifamily market.

It’s a brand-new level of competition.  The increasing appetite for luxury multifamily makes sense: it’s the smart thing to do in a hypercompetitive market where […]

Primary 360
February 27, 2020
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FlingGolf in Action

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FlingGolf: A New Startup & Sport Takes Flight">

Our client New Swarm Sports, LLC is responsible for inventing a new sport for golf courses called FlingGolf. It’s a disruption of a long tradition, […]

Primary 360
April 12, 2019

Positioning the Merrimack Valley for Growth

The Merrimack Valley Planning Commission (MVPC) is a public, non-profit organization established in 1959 to assist the Valley’s 15 cities and towns in finding creative, […]

Primary 360
April 10, 2019

Putting Boca Raton Innovation Campus on the Map

A Storied History and a Bright Future Designed by iconic architect Marcel Breuer, BRIC (Boca Raton Innovation Campus) was IBM’s North American R&D facility in […]

Primary 360
October 25, 2018

5 Secrets to Successfully Rebranding Multifamily Communities

Imagine you’ve purchased or own a multifamily apartment community that was built when Ross and Rachel were a thing, and it hasn’t been updated since […]

Primary 360
September 11, 2018

5 Essential Steps for Designing a Website

PRIMARY recently designed the website of real estate client Woodmont Properties – a New Jersey-based company in business for more than half a century that develops, […]

Primary 360
August 1, 2018
Metal Primary logo sign

Now We’re on a First Name Basis

“There are those that look at things the way they are, and ask why? I dream of things that never were, and ask why not?” […]

Primary 360
June 13, 2018

Branding a New Cranberry Juice Line

Challenge: Standing Out in a Crowded Market How could Bluewater Farms, a traditional farming operation that has been growing cranberries on Cape Cod for three […]

Primary 360
February 21, 2018

Cultural Branding Matters Now More Than Ever

Brand Culture Speaks Volumes Today, what a brand does matters as much as (if not more than) what a brand says. It’s not enough to […]

Primary 360
November 27, 2017

Driving Action Begins with the Heart: How We Helped “Give Play for Good”

Accepting The Challenge When Greensboro Children’s Museum came to us, they asked for a fundraising concept to increase donations for an annual drive. The museum […]

Primary 360
October 12, 2017

Shining Light onto Dark Social

Imagine you’re browsing through the web and come across a job opening at an ad agency. You remember your friend is looking for work so […]

Primary 360
September 28, 2017

Bluewater Farms Chooses Primary Design to Refresh Its Brand

Recently, we’ve been selected by Bluewater Farms to refresh the Southeastern Massachusetts-based cranberry company’s brand design on its expanding line of consumer products. Primary will […]

Primary 360
February 2, 2017

Hatch Awards Recognizes Primary Design’s Campaigns as the Industry’s Best for 2016

At the 56th Annual Hatch Awards, the Greater Boston advertising community’s annual event recognizing creative excellence, Primary Design was honored with three awards for its […]

Primary 360
November 17, 2016

Why You Should Be Using YouTube in 2016 [Infographic]

With over a billion users on YouTube (almost 1/3 of all internet users), businesses should be maximizing their advertising efforts through video. With many social […]

Primary 360
March 24, 2016

The Ladies of Primary: A Salute to International Women’s Day

2015 was a huge year for feminist concerns and issues, and it looks like 2016 will continue in the same vein. More and more, women […]

Primary 360
March 8, 2016
Local Wine Labels

Local Wine Labels We Love

As a company that is passionate about what we do, we feel a kinship with brands that are just as passionate. Recently for National Drink […]

Primary 360
February 26, 2016

Valentine’s Day Cards for Graphic Designers

It’s that time of year when your vision is solidly coated in pink and red, or rather 189C and 186C if you speak the language […]

Primary 360
February 1, 2016

Build Your Brand On Instagram

Instagram is an ideal platform for showcasing quality images and videos to increase your brand’s online personality and credibility. To determine if Instagram is a […]

Primary 360
July 28, 2015

Master Your Visual Social Media Content

Social Media content is a part of your brand’s resume. Your digital portfolio is available to everyone online and provides customers additional outlets to locate […]

Primary 360
July 17, 2015

Download our Social Media Content Checklist

Make the most of every post by following our social media content checklist! It’s a quick and easy way to ensure your posts are captivating […]

Primary 360
May 21, 2015

Eco-Friendly Practices for Graphic Designers

While it’s true that most of our designing here at Primary is done on computers, we often ask ourselves if we are being as “green” […]

Primary 360
April 17, 2015

Programmatic Media Buying Pros and Cons

Programmatic media buys – As media planners, we think it’s important to analyze every part of our media plans – how each medium is performing […]

Primary 360
April 2, 2015

What You Should Know About Digital Ad Fraud

Digital Ad Fraud has been such a hot topic in the digital advertising space for a while now, it’s important for advertisers to understand the […]

Primary 360
March 20, 2015

‘Tis the Season for our Favorite Holiday Ad Campaigns

With the holidays fast approaching, we thought, what better way to get into the spirit than to rank our all-time favorite holiday ad campaigns? Utilizing […]

Primary 360
December 18, 2014
Toasting with wine glasses

Happy Thanksgiving from the PDI Team!

With Thanksgiving next week, we decided to make a video to express all the things we’re thankful for. From our clients to our vendors, as […]

Primary 360
November 20, 2014

Tips for Assembling an Awesome Street Team

A street team is a great marketing tool that can provide your company with more brand recognition and can help you gain potential clients. However, […]

Primary 360
November 10, 2014

Halloween Candy Packaging Design Critique

Here at Primary Design, Inc. we take our candy pretty seriously. We even have an office candy jar which must be stocked at all times. […]

Primary 360
October 28, 2014

A Primer on Type: Sans-Serif Fonts

In our last post we spoke about Serif fonts, their different categories, and how their physical qualities can have a dramatic effect on how a […]

Primary 360
October 17, 2014

A Primer on Type: Serif Fonts

Fonts are like people. They can be funny or serious, simple or complicated, sophisticated or playful, even naughty or nice. Some gorgeous ampersand can just […]

Primary 360
October 17, 2014

Four Inspirational Graphic Design Resources

As a design firm, we’re always looking for ways to take the filters off and allow ourselves to be inspired so that we can continue […]

Primary 360
October 1, 2014

Call To Action (CTA) Button Best Practices

At Primary Design, we design and implement a lot of interactive display campaigns for our clients – Google Network, programmatic packages, individual websites, smartphone/tablet campaigns, […]

Primary 360
August 26, 2014

Our Summer Destinations In & Around Haverhill

Ah, summer. Barbeques, venturing to the beach, spending time out in the sunshine… it’s a great time of year. We thought we’d list some of […]

Primary 360
August 7, 2014

In Advertising, Timing Is Everything

If a tree falls in a forest, and no one is around to hear it, does it make a sound? This age old question can […]

Primary 360
July 30, 2014

Ready, Aim, Target: A Guide to Internet Ad Targeting

Humans are creatures of habit – it is an undisputed fact. From rituals like brushing your teeth to watching the game on Sunday afternoons, there […]

Primary 360
July 15, 2014

4 Tips for Better Performing PPC Ads

Pay per click (PPC) advertising has become one of the quickest and most effective ways to acquire new customers. The attention span of the consumer […]

Primary 360
July 10, 2014
Mural on side of Haverhill building

Our Top 5 Haverhill Spots for Happy Hour

The Tap Address: 100 Washington Street Website: TapBrewingCompany.com The Tap Brewing Company is located in the heart of downtown Haverhill. What makes this spot unique […]

Primary 360
July 3, 2014

Social Media and the Consumer Paradigm Shift

Before social media was such a large part of our culture, options to deliver messages to brands with a compliment, complaint, or feedback about a […]

Primary 360
June 13, 2014

5 Tips for Smarter Email Marketing Campaigns

Email has become one of the most effective ways for businesses to reach their customers, and has made communication quick, effective, and efficient. The fact […]

Primary 360
June 5, 2014

Property Photo Shoot Preparation Do’s & Don’ts

Ready… focus… shoot! Here at Primary Design, we work closely with our clients to best capture their property for use in their marketing such as […]

Primary 360
May 13, 2014

Our Top 5 Lunch Spots in Downtown Haverhill

As a business that prides itself on its convenient and fun location in downtown Haverhill, we at Primary Design try to frequent our food-serving neighbors […]

Primary 360
May 7, 2014

Responsive Web Design Case Study: Metis Communications

We interviewed Cathy Caldeira Atkins, co-founder of Metis Communications, to provide insight into their new responsive website that Primary Design launched. Here is what Cathy […]

Primary 360
February 20, 2014

What is Eco-Friendly Marketing, and Why Should My Company Care?

“Eco-friendly” or “green marketing” has been around since the late 1980s and has really come into prominence in the last 10 or so years. We have noticed a significant increase in the…

Primary 360
December 9, 2013

10 multi-family media plan must-haves

Do you have a new multi-family community opening soon or an existing community that you’ve recently acquired or renovated that needs help? No matter what…

Primary 360
December 2, 2013

Four tips to avoid common pitfalls when installing wall graphics

You can apply wall graphics to a wide variety of surfaces, such as glass, metal, brick, cement block, and most commonly, drywall to activate any space. Whether your goal is to energize…

Primary 360
November 27, 2013
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