We are a union of makers.

Our Story

Primary is a full-service integrated marketing agency that believes powerful ideas transform anything. We deliver Strategy, Design, 3D Visualization, Web Development, Creative, Media/Social and Analytics. We work with clients to change perceptions, to change beliefs, and to change possibilities.

Primary was founded in 1982 in Marblehead, Massachusetts before moving our headquarters to the banks of the Merrimack River in Haverhill, Massachusetts in the 90's. Today, we operate in a 150-year-old former shoe factory converted into a modern, open-concept idea factory that builds brands and churns out strategic and creative excellence.

Some of our best client relationships started with hard questions.