Hatch Awards Recognizes Primary Design’s Campaigns as the Industry’s Best for 2016

At the 56th Annual Hatch Awards, the Greater Boston advertising community’s annual event recognizing creative excellence, Primary Design was honored with three awards for its superior, innovative work. Primary received a merit award in the Business-to-Business Campaign category on behalf of CharterSearch, a bronze award in the Packaging and Point of Purchase Campaign category for its work for Chilmark Foods, and a gold prize in the Corporate Communications category for its own “Primary Brew” campaign.

“The Primary Design team is thrilled to have our advertising industry peers recognize the creative excellence that goes into the work we do for our clients,” said John Schroeder, President/CEO, Primary Design. “We are proud of the way our team successfully collaborates with clients to deliver unique, eye-catching campaigns that meet business objectives.”

Primary worked with Chilmark Foods to re-brand and raise awareness of the company’s products, including renaming it the “Martha’s Vineyard Dressing Company,” creating quirky, fun new packaging, and raising the company’s social media profile. The Hatch Awards committee recognized this campaign in the Packaging and Point of Purchase category with a bronze award.

Primary Design also received a merit award in the Business-to-Business Campaign category for our work with CharterSearch, a national air charter arrangement service. CharterSearch approached Primary looking for help to refresh its brand image. The Primary team responded by revamping the image, including the development of a sleek new logo and creation of a compelling tagline, “find your wings.”

The Primary Design team was also extremely proud to receive a gold award in the Corporate Communications category of the Hatch Awards for its “Primary Brew” campaign. The Primary team created cool, fun, unique packaging for locally made, specially brewed beer, which was given as gifts to valued clients and prospective customers. We did this to show our appreciation for our clients and the gifts were a huge hit!

Primary Design is extremely proud of our work on behalf of CharterSearch, Chilmark Foods and many other clients. Our talented team continues to partner with clients to improve brand recognition and increase sales via creative, unique campaigns. If you need a smart, talented team to help your company develop an award-winning campaign, click here to contact us today!

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