Q: Building Brands That Move People

AvalonBay Communities

We designed the original Avalon Properties brand in 1992 and grew with them as a partner when they purchased Bay Communities in 1998 to become AvalonBay. Since then, we’ve helped Avalon become one of the nation’s most respected REITs by developing advertising campaigns, events, interior and exterior graphics, printed collateral, 3D floor plans, email marketing campaigns and websites.

Our recent marketing efforts in 2017 drove thousands of leases at 20 separate communities in seven states, coast-to-coast, for the AVA and Avalon brands.

Crocker Partners

Recently deemed the largest office landlord in Florida and the 39th largest in the US, Crocker Partners wanted to reset their online presence to showcase their growth as a commercial real estate developer. By diving into their investments and illustrious history, we created a well-rounded site that champions their acquisitions to-date and highlights their dedication to mixed-use office developments.

Bell Partners

For Bell Partners we work on everything from compelling identity development, to targeted social and digital campaigns, and even larger-than-life murals and graphics that transform neighborhoods (Our #WesternDog mural in Austin for Bell South Lamar has become something of a social media star!).

We’ve helped Bell Partners market communities through to stabilization and have also actively assisted with Corporate Social Responsibility initiatives, quickly designing and launching a donation site after Hurricane Irma.

To showcase real-world benefits, we’ve produced consumer insight videos promoting why actual residents choose to live at Bell.

Canal Crossing

Canal Crossing is located in Hamden, CT next to the very desirable Whitneyville neighborhood. To draft off the attractiveness of its neighbor, we transformed the location of Canal Crossing into ‘Whitneyville West’.

We devised an identity steeped in the nostalgic railroad heritage of the locale (our logo was inspired by locomotives) and brought the development to life in train ticket-themed business cards and stationery; a website with community renderings; and online, print and outdoor advertising.

Woodmont Properties

Woodmont is growing the number and value of its portfolio holdings, and we have partnered with them to help brand and market individual communities and their corporate online presence along the way. The new corporate website we developed is the expression of our engineering best practices, and articulates a clear brand message that will position them for even greater growth in the years ahead.