Q: Building Brands That Move People

A:

Real Estate Marketing

We’ve developed our expertise in real estate marketing while working with some of the nation’s largest multifamily real estate developers and property management companies to drive leasing coast to coast. Our comprehensive 360 degree capabilities and marketing has tangible outcomes: renters swarming to lease apartments and commercial space. A sense of community doesn’t happen by chance, it happens by design.

AvalonBay Communities

We designed the original Avalon Properties brand in 1992 and grew with them as a partner when they purchased Bay Communities in 1998 to become AvalonBay. Since then, we’ve helped Avalon become one of the nation’s most respected REITs by developing advertising campaigns, events, interior and exterior graphics, printed collateral, 3D floor plans, email marketing campaigns and websites.

Our recent marketing efforts in 2017 drove thousands of leases at 20 separate communities in seven states, coast-to-coast, for the AVA and Avalon brands.

Bell Partners

For Bell Partners we work on everything from compelling identity development, to targeted social and digital campaigns, and even larger-than-life murals and graphics that transform neighborhoods (Our #WesternDog mural in Austin for Bell South Lamar has become something of a social media star!).

We’ve helped Bell Partners market communities through to stabilization and have also actively assisted with Corporate Social Responsibility initiatives, quickly designing and launching a donation site after Hurricane Irma.

To showcase real-world benefits, we’ve produced consumer insight videos promoting why actual residents choose to live at Bell.

Canal Crossing

Canal Crossing is located in Hamden, CT next to the very desirable Whitneyville neighborhood. To draft off the attractiveness of its neighbor, we transformed the location of Canal Crossing into ‘Whitneyville West’.

We devised an identity steeped in the nostalgic railroad heritage of the locale (our logo was inspired by locomotives) and brought the development to life in train ticket-themed business cards and stationery; a website with community renderings; and online, print and outdoor advertising.

Woodmont Properties

Woodmont is growing the number and value of its portfolio holdings, and we have partnered with them to help brand and market individual communities and their corporate online presence along the way. The new corporate website we developed is the expression of our engineering best practices, and articulates a clear brand message that will position them for even greater growth in the years ahead.