Situated in Denver’s ultra-hip RiNo District, The Gage needed a visual identity and brand positioning with a sense of mystery, adventure, and cool-factor. From Jack Kerouac to John Denver, the Mile High City has always attracted storytellers, so we asked: What if we imagined The Gage as a place where the greatest Denver stories begin? Our Modern Creature Comforts positioning envisions it as the address where RiNo’s most fascinating contemporary characters come home to (comfortably) roost. The lines mashup modern and classic archetypes with song lyrics, a moody/cozy color palette, and evolving iconography to invoke just the right amount of grit. Put your feet up, Tiny Dancers: You’re home now.