Kairoi Residential needed a brand identity, lease-up campaign, an array of experiential events, and a compelling story with attitude…pronto. The goal? Adding another prestige property to their management portfolio. The property: Lenox Maplewood. We wasted no time creating a multifamily siren call for seekers. With a bold, evolving tagline and palette inspired by the local art scene our winning approach says: We see you, connected bohemians, empire builders, and food truck aficionados.