There’s acquiring a cool multifamily property, and then there’s leasing it up. The right creative does both. So when Kairoi Residential came to us with a potential acquisition deal for a hip community in South Austin, we pulled all the stops to help them win it, along with the hearts and minds of their future renters. How? With a brand identity and lease-up campaign that highlights the magic of living right in between the best of everything Austin has to offer, tied together with a tagline that invites renters to jump right into the action.