When J VUE at the LMA needed a new storyline and brand identity to go with its dazzling reinvention, we saw it as a chance to remix a modern classic. To help this 20-story mid-century wonder find its best light without losing sight of what made it hip in the first place, we mixed retro-inspired colors, energetic accents, and vibrant lifestyle photography with an uptown in-motion feel. Hello, glittery bokeh and sparkling city lights. Put that all together with a brand voice that’s more Buzzfeed than Chicago Manual of Style, and J VUE is already on its way to icon status.
