Right along the Harborwalk public walkway in up-and-coming East Boston, Harbor 125 brings modern, city living with a sweet view of the Boston skyline, fresh amenities, and water taxi access to downtown Boston in a fresh, new way that’s wallet-friendly, and feels like you’re already part of the neighborhood. Our job was to launch the property with a brand visual identity, positioning, and tagline that gave this community a friendly, welcoming character to balance the modern amenities and urban energy that’s already built in.
