To celebrate its 18th birthday, the Greensboro Children’s Museum enlisted us to create a capital campaign and Public Service messaging initiative centered around the importance of play. Our ‘Give Play for Good’ campaign included a donation page content hub; three broadcast public service announcements, and online; email and direct marketing; and social content creation. Here’s to the power of play amplified by a sharply executed campaign: Immediately following the campaign, GCM saw increased memberships, admissions sales, and sold out their summer camp, cooking school program, and fundraiser gala.
