We go way beyond the logo and packaging design for our CPG clients. We create seamless customer experiences that bring a brand’s identity to life in engaging online social media storytelling, dynamic websites and in real life point of sale. That’s how we take small packages and make them feel big to consumers.

Bluewater Farms

For the launch of a new line of superfruit cranberry beverages, we developed a powerful Crancrafted position for the Bluewater Farms brand and refreshed its logo. We then defined a compelling persona in our Cran-man character; redesigned all packaging; crafted an online home; and drove higher awareness and engagement with ongoing storytelling and paid media. Try it! It’s delicious – and good for you.


Bluewater Farms Logo
Bluewater Farms Bottles
Cranman holding a mobile device
Cranman different suits

The Tap Brewing Company

Great-tasting beer in cool packaging can achieve cult status. We helped a local brewery reflect an attitude as funky and fresh as its recipes. We evolved the Tap Brewing Company’s logo and then rolled out a whole new packaging system that caught the craft brew scene off guard—in a head turning double-take with brightly covered cans. Intergalactic Acid anyone? Find them at “packies” across New England.

Multiple cans
Brand Images Collage
Brand Images Collage
The Tap Trucker hat

Martha's Vineyard Dressing Company

We believe in the power of place to really establish a brand. Primary rebranded Cape Cod-based salad dressing company Chilmark Foods as Martha's Vineyard Dressing Co. and developed a quirky, fun and approachable identity. From the packaging of its bottles to the design of its website, we covered everything. Sort of like the dressing on your salad.

MV Dressing Logo
MV Salad SOS
MV Dressing Bottles image
MV Dressing Cards
MV Dressing on Mobile Device
MV Dressing on Desktop Device