With more than half the entire world using social media, it would be foolish not to take advantage of the opportunity to use it as a tool to engage with prospective residents. Social media is a great way to reach your target market, connect with those who might be interested in becoming a resident, and establish a reputation as a place where people want to live. Developers, property owners, and property managers can leverage social media to work to their advantage, and because of its positive influence, should be utilized.
Importance of Social Media in Multifamily
Social media marketing for prospective residents creates new ways to engage and reach that specific audience. It also gives developers and property managers the chance to showcase available units and directly engage prospects while building awareness of the community and establishing trust. Finally, when developers and property managers evaluate data and metrics to understand the success of their campaigns, they can learn valuable market insights, keeping them competitive in their market.
Use Platforms With Purpose
There are many different social media platforms, and at times, it seems like a new one pops up every day. Realtors and property owners or managers would be wise to evaluate the platforms that their prospective residents use the most and engage with that audience to yield the best results.
Meta
Meta includes Instagram, Facebook, and Threads, and it remains as the most popular choice for multifamily managers. The primary reason for this is that it has the most users, and it’s very user-friendly.
TikTok
TikTok is fun, and there are entire niche categories for real estate on TikTok. However, property managers should research to determine if it’s the right social media marketing for their prospective residents.
LinkedIn often receives a lot of groans, but it is a great place to advertise and connect with other professionals, as well as advertise properties in upscale neighborhoods to young professionals. It also offers many opportunities to establish yourself as a thought leader, share information, and connect with like-minded minds.
Social Media Marketing Strategies for Reaching Prospective Residents
Realtors and property managers can use social media marketing to reach prospective residents in several ways.
Visual Engagement
Visual engagement is huge on social media, especially when it comes to real estate! People want to see living spaces, the exterior, and even the surrounding community. Property managers can use social media to increase visual engagement and thus reach a wider audience. Videos, virtual tours, photos of spaces, and even blueprint layouts can give would-be renters a reason to connect.
Informative Content
Social media is about connecting, and informative content creates a bridge between those with a property and those looking for one. Teach prospective residents and be helpful; this type of content will rank better and can be easily linked to your website or blog.
Advertise Your Space
Organic reach is incredible, and of course, everyone strives to be successful with it. However, paid advertising is also a great way to connect with your target audience. Social media advertising, like PPC or other ads, can be targeted to reach a unique demographic, giving you a better chance that your space will be seen by the right person.
Engage With Prospective Residents
Social media marketing for prospective residents is a great way to establish rapport and trust, answer questions, and build community. Property managers and owners can use social media to advertise community events, upgrades to the building, or new features in the community.
Get Help With Social Media Marketing to Prospective Residents
Developers and property managers have tough jobs without being experts in social media marketing. There is no shame in reaching out for help to get everything you need to up your game. When it comes to reaching prospective residents with social media marketing, you want to be the face, but having a team to guide you along the way can mean the difference between no engagement and finding the right resident for your available unit.
Data and analytics
You’ll get access to meaningful data and analytics when you engage a marketing agency. Additionally, the data provided can not only tell you how well your digital advertising strategy is performing, but it can also give you a heads-up on market insights you wouldn’t otherwise be able to attain. It can also provide you with the knowledge of what works and what doesn’t for a target market.
Expert advice on what works and doesn’t
Not only will you have data giving you a foundation for knowing the dos and don’ts, you’ll also have an experienced team that is knowledgeable in social media for real estate agents and property managers. This is a niche field that requires advanced knowledge of both in order to be positioned for success.
Create a solid action plan and strategy
Additionally, working with a digital advertising agency, and one that specializes in real estate, can position you to succeed. There aren’t enough hours in the day to meet prospective buyers and tenants and essentially run a full-scale advertising company. That’s where hiring a digital marketing agency comes in.
Connect With Primary 360 Today
Ready to take your social media marketing to the next level? From PPC campaigns to Branding to Collateral, and more, Primary 360 can help you reach prospective residents and secure the perfect one for your unit. Contact us today!
