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Design

Hatch Awards Recognizes Primary Design’s Campaigns as the Industry’s Best for 2016

At the 56th Annual Hatch Awards, the Greater Boston advertising community’s annual event recognizing creative excellence, Primary Design was honored with three awards for its […]

Eco-Friendly Practices for Graphic Designers

While it’s true that most of our designing here at Primary is done on computers, we often ask ourselves if we are being as “green” […]

Halloween Candy Packaging Design Critique

Here at Primary Design, Inc. we take our candy pretty seriously. We even have an office candy jar which must be stocked at all times. […]

A Primer on Type: Sans-Serif Fonts

In our last post we spoke about Serif fonts, their different categories, and how their physical qualities can have a dramatic effect on how a […]

A Primer on Type: Serif Fonts

Fonts are like people. They can be funny or serious, simple or complicated, sophisticated or playful, even naughty or nice. Some gorgeous ampersand can just […]