For property managers of multifamily units, finding the right residents and securing occupancy is the most important job. Property managers will know how important marketing is and what a critical role it plays in helping to secure prospects. This ultimately affects the community’s reputation and revenue. Through automated marketing efforts, community managers can help shape how the apartment community is viewed by showcasing amenities and positive features, increasing visibility, and establishing a high value for prospects—without having to waste time scheduling, monitoring, and staying consistent. All of these things combined will help lower vacancy rates and bring in more revenue, allowing apartment homes to be rented at a higher cost, which is why consistent marketing is so important.
When you automate your marketing, you streamline tasks that would otherwise be time-consuming and tedious, increasing the odds of human error. With automation, tasks are completed more efficiently and managed more effectively. Marketing efforts can also be scheduled in advance, allowing property managers to promptly address real-time inquiries and focus on more critical activities.
Email Campaigns
Email is one great way to automate your marketing. With automated email, you will have more time to engage freely with potential and current residents as needs arise. Whether building a relationship or fielding inquiries, having that time available is valuable to multifamily owners. Automating email is simple, and several tools are available to help property managers create an automated email campaign.
Property managers can use automated email marketing with various campaigns, including special offers, referral programs, rent promotions, updates to amenities, and even capturing leads through those who provide their email addresses, whether through forms on landing pages or at open houses. With automated email marketing, your marketing efforts can reach multiple prospects quickly and seamlessly.
Social Media
With various social media platforms, property managers can get easily overwhelmed by what to post, where, and when. Once you’ve done the research to determine the best platforms to use for your target market, you can then take advantage of automated marketing. With automated social media marketing, you can schedule all of your posts in advance, ensuring you have a consistent content schedule across all the relevant platforms for your residents and prospects
Whether you’re posting videos, pictures of new amenities/features, reviews or testimonials, and more, you can efficiently schedule and post across multiple platforms simultaneously using tools like Hootsuite or Sprout Social (among many others). Automating social media marketing will help maintain visibility for your property and brand, ultimately keeping occupancy rates and profits high.
Online Reviews
Online reviews and testimonials make a huge impact on a community’s reputation. While it’s great that an apartment community can solicit its own reviews, track, and manage them, it doesn’t stop residents from leaving reviews on third-party sources, like Yelp, Google, and even social media. If it’s a favorable review, you’ll want to be aware of it so you can implement it into your website and marketing materials. If it’s unfavorable, you’ll want to know about it so you can address the issues and the review itself.
The good news is that review monitoring is another easy marketing automation that property managers can take advantage of using. Property managers like you are busy, and you can’t be expected to have eyes on everything at all times. With automated review monitoring, you’ll be able to catch and address any issues arising from poor reviews, protecting your brand image and the reputation of your apartment community.
Text (SMS) Marketing
When you automate your marketing strategies like text messaging, you can easily connect with prospects and residents to their mobile devices. You can use text marketing automation services to send scheduled messages or personalized ones. This is also an excellent option for automating showing confirmations, leasing updates, news within the development, updates to amenities, and even promotional offers or referral specials.
Surveys
Surveys are another great option for automation. Utilizing survey data collection tools like SurveyMonkey or Google Forms, you can automate your marketing and surveys without having to request the surveys manually. While surveys are not a traditional marketing tool, they can help inform you about key areas of improvement and resident satisfaction. You can also send automated reminders for better participation. These are a great option to send out to current and former residents upon move-out, at lease renewal, and after maintenance requests.
Blog Posts
Although it is wise to create unique content that is created with full consideration of your marketing and search goals, automating the scheduling of those posts makes for light work. Property managers can ensure a steady flow of content uploaded to the website, giving interested parties plenty to review and search engines plenty of relevant content to crawl.
Virtual Tours
Give people a virtual tour of the unit without them ever having to leave their couch! One of the top trends in multifamily marketing is that you can essentially automate this experience for prospects, giving them a spatial understanding of an available unit and what it offers. You can even establish a pre-set tour, showcasing all your best features. From there, they can decide if they want an in-person tour, which can help weed out unqualified leads.
Ready to Automate Your Marketing?
If you own a multifamily community and are interested in upping your marketing game, look no further than the experts at Primary 360. Our team of talented individuals is heavily experienced in multifamily marketing, working with multiple real estate brands nationwide. Simply contact us today to see how we can help you achieve your marketing goals.
