Marketing Tips

When it comes to multifamily real estate, video marketing is an excellent option for connecting with your prospects. Multifamily video marketing is not only beneficial […]

Shifting a development from just-another-multifamily-property to a memorable desirable community takes more than glossy lifestyle images and new signage. At Primary, we build brands that are based in archetypes, and develop unique, alluring, hyper-local creative to turn prospects into residents with seemingly emotional magic. Learn what fuels our process in the latest installment of our blog.

When it comes to attracting legions of stressed-out renters, how can multifamily marketers convey a vision of balance and contentment?

Pour yourself a Kombucha: Here’s our field report on courting a critical multifamily segment.

From COVID-Movers’ remorse to rising Zoomtowns, the multifamily map continues to shift in 2021. Get ready for more demand in more areas.