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Advertising
In Advertising, Timing Is Everything
If a tree falls in a forest, and no one is around to hear it, does it make a sound? This age old question can […]
Ready, Aim, Target: A Guide to Internet Ad Targeting
Humans are creatures of habit – it is an undisputed fact. From rituals like brushing your teeth to watching the game on Sunday afternoons, there […]
4 Tips for Better Performing PPC Ads
Pay per click (PPC) advertising has become one of the quickest and most effective ways to acquire new customers. The attention span of the consumer […]
Social Media and the Consumer Paradigm Shift
Before social media was such a large part of our culture, options to deliver messages to brands with a compliment, complaint, or feedback about a […]
5 Tips for Smarter Email Marketing Campaigns
Email has become one of the most effective ways for businesses to reach their customers, and has made communication quick, effective, and efficient. The fact […]