With over a billion users on YouTube (almost 1/3 of all internet users), businesses should be maximizing their advertising efforts through video. With many social channels having increased their video capabilities to follow consumer trends, video is becoming the leading edge for businesses to reach and engage their audiences.

YouTube, known as “the world’s second-largest search engine,” is ranked as the most popular video site and has earned the highest levels of engagement with users spending an average of 40 minutes per session. The infographic below illustrates “Why You Should Be Using YouTube in 2016” and highlights the site’s growing recognition by other marketers.


If you need help crafting your video marketing strategy, Primary is always here to help