Pay per click (PPC) advertising has become one of the quickest and most effective ways to acquire new customers. The attention span of the consumer has diminished, which means there is only a small window of opportunity to compete with other advertisers and capture their attention.

Because of this, it is not only important to have your ad in front of customers at the right time, but also that your ad is engaging and interesting.

PPC ads – you know, those little text boxes that pops up on top and to the side after every search in Google, Bing, and any other search engine – are an excellent way to get in front of your customers.  Over a million businesses have turned to Google AdWords alone, which help them to boost online sales and site traffic, among countless other things.

So how do you compete for your potential customer’s clicks among millions of other ads? You’ll need a good headline, a well-communicated message, and a few other details to improve your ad’s performance. Below are 4 helpful tips for better PPC ads:

1.  Add interest

Pose what your customer needs as a question. By doing so, your customer sees that that you have what they are looking for.

2.  Include special offers

This tried-and-true method gives the customer incentive to respond to your ad by offering them a deal they might not find elsewhere.

3. Add more content

Avoid repeating your company’s name in the ad since it will likely already be displayed in the URL. With limited characters available, this gives you the opportunity to put more content in your ad. Unless, of course, you’re running a branding campaign

4. Use calls to action

In the ad itself or by using ad extensions. Here’s where you can encourage the customer to take the initiative and pick up the phone and call, send an email, etc.

So, there you have it! By using these four tips, you’ll be sure to produce higher click-through rates which will surely lead to more customers.