Greensboro Children’s Museum
Greensboro Children’s Museum came to Primary with a challenge: grab consumers emotionally to drive engagement with the community, drive brand awareness, and activate donations. We built our plans on the strategic insight that play is a value that will carry a child through life.
Our ‘Give Play for Good’ campaign took a holistic approach that included our production of a donation page content hub; three broadcast public service announcements that aired on TV and online; email and direct marketing; and social content creation.
GCM has seen increased memberships, admissions sales, and sold out summer camp, cooking school program, and fundraiser gala.