CharterSearch, a national air charter arrangement service, flew in for a complete brand makeover that included a sleek logo and compelling tagline: Find your wings. Our new brand identity and supporting visual language really took flight with a website, trade show booth, brochure, pocket folder and stationery system.

CharterSearch Logo
CharterSearch Brochure
CharterSearch Tradeshow
CharterSearch Website Image on Mobile Device

Greensboro Children’s Museum

Greensboro Children’s Museum came to Primary with a challenge: grab consumers emotionally to drive engagement with the community, drive brand awareness, and activate donations. We built our plans on the strategic insight that play is a value that will carry a child through life.

Our ‘Give Play for Good’ campaign took a holistic approach that included our production of a donation page content hub; three broadcast public service announcements that aired on TV and online; email and direct marketing; and social content creation.

GCM has seen increased memberships, admissions sales, and sold out summer camp, cooking school program, and fundraiser gala.

Greensboro Lockup
Greensboro Web Hero
Greensboro Children's Museum

Edgewood Country Club

The renowned Bergen County country club now truly has “An Edge on Impeccable” – and not just with that positioning line we developed for them. We designed their new website, stationery, e-blasts, direct mailers and advertising. With content marketing focused on the experience of brides celebrating at this wedding destination, and the talented staff, we turned positive reviews into powerful word of mouth.

Edgewood's Logo
Edgewood's Website
Edgewood's Website Renderings
Edgewood's Website Mailer
Edgewood's Ads