We are a union of makers.

Our Story

Primary is a full-service integrated marketing agency that believes powerful ideas transform anything. We deliver Strategy, Design, 3D Visualization, Web Development, Creative, Media/Social and Analytics. We work with clients to change perceptions, to change beliefs, and to change possibilities.

Primary was founded in 1982 in Marblehead, Massachusetts before moving our headquarters to the banks of the Merrimack River in Haverhill, Massachusetts in the 90s. Today, we operate in a 150-year-old former shoe factory converted into a modern, open-concept idea factory that builds brands and churns out strategic and creative excellence.

John Schroeder


Keith Caruso

VP, Creative Director

Amy Allen

VP, Account Management and Operations

Tom Broderick

Integrated Media Director

Brian O’Neil

Project Manager

Christine Hardiman

Visualization Manager

Camille Maren

Photography Manager

Carri Miani

Accounting/Office Manager

Niko Matses

UX Designer, Developer

Tetiana Likhanova

3D Designer

Jakob DeRoche

3D Designer

David Vadala

Sr. Art Director

David Whittemore

Sr. Graphic Designer

Michael Hinde

Sr. Art Director

Rachel Carbone

Art Director

Peter Eckelkamp

Web Developer

Emily Sievert

Sr. Social Media Specialist

Amanda Giardino

Account Executive

Alissa Butt

Social Media Coordinator

Paul Chapman

Sr. Web Developer

Some of our best client relationships started with hard questions.